Paid ads that fill
your pipeline with
the right clients.

01 / WHAT WE DO

Great work deserves
to get noticed.

You’ve built your reputation on doing the job right. We help the right customers find you, trust you, and take the next step.

01GET FOUND

Exclusive
lead generation.

Connect with people looking for your expertise. Enquiries for your business, rather than a list shared with competing providers.

Find your next customers
02MAKE AN IMPRESSION

Websites that
win confidence.

Show the quality of your work with a professional website that makes it easy for potential customers to get in touch.

Build a stronger presence
03REACH THE RIGHT PEOPLE

Targeted
paid advertising.

Put your business in front of the people you want to work with, in the areas you want to work in.

Get your name out there

REAL PEOPLE. PURPOSEFUL ADS.

More than a good video.
A reason to get in touch.

We’re not a content creation agency. We help you produce content for paid ads, with one clear goal: bringing your business quality leads.

From what to say to how it’s presented, the creative supports the campaign—and gives the right customers a reason to take the next step.

02 / GOOD PEOPLE. GOOD BUSINESSES.

Growth looks better
when it’s yours.

Behind every enquiry is a business owner with a team to support and something bigger to build.

BUILDERS · TRADES · ARCHITECTS · ENGINEERS

Good company to be in.

And 50+ more businesses like yours.

Meet our clients

RESULTS, STRAIGHT FROM OUR CLIENTS

The messages that
make our day.

Signed projects. Deposits paid. New opportunities.
Here’s what clients have shared with us.

PROJECT SIGNED OFF

$900kA big project.
A very good message.

Client-reported project value

“finally signed off, $900k incl gst.”

The client confirmed the project had been signed off the previous week.

FROM THE INBOXSelect the message to enlarge

BATHROOM RENOVATION

$30kLocked in. With more
enquiries coming.

A bathroom renovation secured, followed by a request to ease back on advertising while the client caught up.

DESIGN LEADS

Multi-unit.A Christchurch project,
signed up.

A client thanked us for design leads and reported signing a multi-unit development, with three more conversations underway.

KITCHEN PROJECT

$22kKitchen confirmed.
Deposit received.

The client reported locking in a kitchen project and receiving a 50% deposit.

50%

Deposit received
as reported by the client

“got 50% deposit so let’s get you sorted first.”
Excerpt from a client message

CLIENT UPDATE · BY PHONE

NEARLY$138kSeven leads.
Three jobs won.

A client reported closing three of the seven leads we supplied, with a combined project value just under $138k.

3 / 7

Leads converted
into signed jobs

New work to keep the team busy.

Client-reported result, shared by phone

Client-reported outcomes from individual projects. Project values are not advertising spend or profit. Client identities are kept private.

GOOGLE REVIEWS

In our clients’ words.

5.0 15 reviews on Google
★★★★★
“We’ve seen a noticeable increase in quality leads and enquiries since starting with them.”
Viktor BarikovGoogle review
Read reviews on Google
★★★★★
“As a renovation business we need constant lead flow which the team at Procraft delivers.”
kamal hussainGoogle review
Read reviews on Google
★★★★★
“He was candid, provided great feedback and explained clearly all steps and managed the process brilliantly.”
FranGoogle review
Read reviews on Google

Selected review excerpts. Rating and review count checked 29 September 2026.

03 / A CLEAR WAY FORWARD

Less guesswork.
More direction.

Start with your business, your goals and the kind of work you actually want to win.

01

Talk it through.

Tell us about your services, your market and where you want to take the business.

02

Build the plan.

We shape the approach around your customers, your offer and your capacity for more work.

03

Get to work.

Bring the marketing together, learn from the response and keep improving the approach.

Akrant and Lucy, the people behind ProcraftAkrant & Lucy / Procraft

04 / YOUR PEOPLE IN MARKETING

A small team.
In your corner.

We’re Akrant and Lucy. Based in Auckland, we help builders, trades, architects and engineers across New Zealand and Australia grow with more confidence.

Akrant brings a background in sales and marketing. Lucy brings experience in sales and construction finance. Together, we understand that an enquiry is only the start — what matters is turning it into work.

You focus on your craft.
We’ll help more people find it.

Meet us on a call

05 / A FEW GOOD QUESTIONS

Let’s clear
things up.

Something else on your mind?
Talk to Akrant.

Who do you work with?+

We work with builders, renovation companies, specialist trades, architects and engineers. Whether you design, advise or build, we help you reach the right clients and create more opportunities for your business.

Where do you operate?+

We’re based in Auckland and work with builders, trades, architects and engineers across New Zealand and Australia. Your location and service area help shape the marketing approach.

Are the leads exclusive to my business?+

Yes. Procraft’s lead generation focuses on enquiries for your business, rather than selling the same lead to a list of competing businesses.

Can you help with my website too?+

Yes. We develop websites to establish your online presence, showcase your work and make it easier for potential customers to enquire.

What does it cost to get started?+

The right scope depends on your business, market and goals. Book a conversation with Akrant to discuss what you need and the associated costs before deciding.

YOUR NEXT CHAPTER STARTS HERE

Ready for
what’s next?

Tell us where you want to take your business.
Let’s work out how to get you there.

Book a conversation

Or call 027 271 3654

Client message